ICYMI: The Return Path World Tour #RPWT
Over the past five weeks, Return Path toured eight cities around the world to show how email marketers and security professionals, armed with the right data, can promote and protect their brand....
View ArticleWhat’s Up in Digital Travel Marketing: Key Findings from the 2015...
As they do every year the week before Thanksgiving, on November 16-19 the leading minds in digital travel marketing gathered in Hollywood, FL for the PhoCusWright conference. Here are some key...
View ArticleSend Time Optimization Q&A
“When is the best time to send my email messages?” This is a question we hear from marketers all the time at Return Path. Inboxes are overloaded. It has become increasingly difficult to stand out, and...
View ArticleAre You Going to Marketing Sherpa 2016? (We Are!)
We are excited for the upcoming MarketingSherpa event, at the beautiful Bellagio hotel in Las Vegas! Are you planning to attend? We hope so! If you haven’t been before, the event offers a unique...
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[Webinar] Making Email Safe: DMARC Trends and Adoption
Today at 12am ET/10am MT, DMARC.org’s Executive Director, Steve Jones, and Return Path’s Senior Product Marketing Manager, Nikki Cosgrove, will team up to discuss findings from the 2016 DMARC...
View ArticleUpcoming Webinar: 50 Tips in 50 Minutes
Join Return Path and the AMA this Wednesday, March 2nd at 11 AM MST, for a look at trends and tactics that have worked and failed with other brands. You’ll learn 50 email marketing tips to help you...
View ArticleGMA’s Robin Roberts Will Be at Connections 2016, Will You?
Planning on attending Salesforce Marketing Cloud’s Connections 2016 in Atlanta? Looking for the best panels to attend? Look no further! Return Path’s team of email experts will be there to answer your...
View ArticleHow to Get the Most From Your Coaching Clinic at Connections
Looking to maximize your visit to Salesforce Marketing Cloud’s Connections conference in Atlanta? Return Path will be hosting coaching clinics that week, with Email Strategists available for free...
View Article[Webinar] 50 Ways to Grow Your Email List
Building an extensive and engaged list is a challenge for most email marketers. According to our recent study Email List Strategy, only nine percent of marketers feel they have a successful email list...
View ArticleWebinar: Why Should Marketers Fight Email Fraud?
It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing...
View ArticleReturn Path in the Windy City
E-Commerce is evolving faster than ever. Blink, and you’ll miss the next big thing! That is why Return Path is headed to Chicago for the Internet Retailer Conference & Exhibition (IRCE) where the...
View Article[Webinar] How to Reach More Subscribers This Holiday Season
The holidays come early for marketers, so identifying a strategy now can set the stage for a successful season. But when 21% of commercial emails never reach the inbox, what can you do today to ensure...
View ArticleReturn Path Commits to Building a Diverse, Inclusive Workforce Through White...
I’m proud to announce that today, Return Path became one of the inaugural signatories of the Tech Inclusion Pledge, a White House initiative to address the critical issue of inclusion and diversity in...
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Southwest Airlines Relies on Return Path Certification to Connect with Customers
We recently co-hosted a webinar with Southwest Airlines during which we helped email marketers understand how Certification, the industry’s most recognized and valued whitelist, can help them prepare...
View ArticleSpam Traps or Sand Traps – Tee off with Return Path
On October 23, the Return Path team will be hosting a complimentary Topgolf experience in Atlanta featuring email tips and tricks before entering the holiday season. This event will bring together...
View ArticleSuccessful Email Marketing in the Customer Lifecycle – Upcoming Webinar
Email subscribers frequently request email marketers to “make message less about promotions and more about providing information”, yet currently 93 percent of all commercial emails are promotions and...
View ArticleMeetings of Minds: Two Months of Exceptional Industry Events
With Christmas fast approaching and the weather getting colder, I’m taking the opportunity to reflect on the knowledge I’ve shared and lessons I’ve learned over the past few months. I’ve been fortunate...
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Optimizing Your Email Customer Lifecycle: Customer Survey Results
Return Path is offering a new solution called Lifecycle Mapping. It provides a fresh new way of looking at how new subscribers interact with an email program throughout the first year of their...
View ArticleOptimizing Your Email Customer Lifecycle: Questions & Answers Part 1
In our previous post, we reviewed the results of a set of questions that we posed to our webinar attendees around their approaches to email customer lifecycle marketing. We learned that while most of...
View ArticleThinking About AI Solutions for Your Email Marketing Program? Watch This
With 2019 around the corner, it’s likely most marketers have heard about AI and how it can help them do more and better marketing. But it’s also difficult to know where to start and separate the hype...
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