Optimizing Your Email Customer Lifecycle: Questions & Answers Part 2
In our previous post, we answered questions from our webinar attendees around the impact of acquisition on email customer lifecycle marketing. We highlighted the importance of good data quality,...
View ArticleAsk the Experts: Complaints Q & A
We had a lot of great questions about complaints from our last Ask the Experts webinar and unfortunately not enough time to answer them all! We wanted to make sure we got to all of them and so here...
View ArticleReturn Path’s 2019 World Tour Takes off in April!
Making a triumphant return in 2019, Return Path’s flagship event series launches in London on Tuesday 30 April. The 2019 World Tour looks set to be the best yet and after London will head to Sydney,...
View Article2019 Email Predictions Webinar Q&A and Link
Recently we ran our hugely popular 2019 Email Predictions webinar. For those who couldn’t make it, you can find a recording here, and my colleague Laura Christensen has already summarised the key...
View ArticleA Great Start to Return Path’s 2019 World Tour!
After months of anticipation, the Return Path World Tour began on Tuesday 30 April at the prestigious home of BAFTA in Piccadilly. I had the pleasure of organizing this meeting of minds to discuss the...
View ArticleCheck Out Our New Look at Salesforce Connections 2019
Looking for Return Path at Connections? We’ll be there! Now as part of the Validity family, you’ll be able to check out our new look and additional product offerings alongside the wealth of email...
View Article5 Reasons Your Email Campaigns are Failing [New Webinar]
As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities....
View Article[New Webinar] The State of Email Marketing
You can feel the Autumn chill and smell the pumpkin spice in the air, which for marketers means one thing: it’s time to start thinking about our 2020 marketing plans. Don’t miss our upcoming webinar...
View ArticleNew Webinar: The Email Marketer’s Holiday Survival Checklist
We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any...
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