New Webinar: The Email Marketer’s Holiday Survival Checklist
We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any...
View Article[New Webinar] The State of Email Marketing
You can feel the Autumn chill and smell the pumpkin spice in the air, which for marketers means one thing: it’s time to start thinking about our 2020 marketing plans. Don’t miss our upcoming webinar...
View Article5 Reasons Your Email Campaigns are Failing [New Webinar]
As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities....
View ArticleCheck Out Our New Look at Salesforce Connections 2019
Looking for Return Path at Connections? We’ll be there! Now as part of the Validity family, you’ll be able to check out our new look and additional product offerings alongside the wealth of email...
View ArticleA Great Start to Return Path’s 2019 World Tour!
After months of anticipation, the Return Path World Tour began on Tuesday 30 April at the prestigious home of BAFTA in Piccadilly. I had the pleasure of organizing this meeting of minds to discuss the...
View Article2019 Email Predictions Webinar Q&A and Link
Recently we ran our hugely popular 2019 Email Predictions webinar. For those who couldn’t make it, you can find a recording here, and my colleague Laura Christensen has already summarised the key...
View ArticleReturn Path’s 2019 World Tour Takes off in April!
Making a triumphant return in 2019, Return Path’s flagship event series launches in London on Tuesday 30 April. The 2019 World Tour looks set to be the best yet and after London will head to Sydney,...
View ArticleAsk the Experts: Complaints Q & A
We had a lot of great questions about complaints from our last Ask the Experts webinar and unfortunately not enough time to answer them all! We wanted to make sure we got to all of them and so here...
View ArticleOptimizing Your Email Customer Lifecycle: Questions & Answers Part 2
In our previous post, we answered questions from our webinar attendees around the impact of acquisition on email customer lifecycle marketing. We highlighted the importance of good data quality,...
View ArticleThinking About AI Solutions for Your Email Marketing Program? Watch This
With 2019 around the corner, it’s likely most marketers have heard about AI and how it can help them do more and better marketing. But it’s also difficult to know where to start and separate the hype...
View ArticleOptimizing Your Email Customer Lifecycle: Questions & Answers Part 1
In our previous post, we reviewed the results of a set of questions that we posed to our webinar attendees around their approaches to email customer lifecycle marketing. We learned that while most of...
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Optimizing Your Email Customer Lifecycle: Customer Survey Results
Return Path is offering a new solution called Lifecycle Mapping. It provides a fresh new way of looking at how new subscribers interact with an email program throughout the first year of their...
View ArticleMeetings of Minds: Two Months of Exceptional Industry Events
With Christmas fast approaching and the weather getting colder, I’m taking the opportunity to reflect on the knowledge I’ve shared and lessons I’ve learned over the past few months. I’ve been fortunate...
View ArticleSuccessful Email Marketing in the Customer Lifecycle – Upcoming Webinar
Email subscribers frequently request email marketers to “make message less about promotions and more about providing information”, yet currently 93 percent of all commercial emails are promotions and...
View ArticleSpam Traps or Sand Traps – Tee off with Return Path
On October 23, the Return Path team will be hosting a complimentary Topgolf experience in Atlanta featuring email tips and tricks before entering the holiday season. This event will bring together...
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Southwest Airlines Relies on Return Path Certification to Connect with Customers
We recently co-hosted a webinar with Southwest Airlines during which we helped email marketers understand how Certification, the industry’s most recognized and valued whitelist, can help them prepare...
View ArticleReturn Path Commits to Building a Diverse, Inclusive Workforce Through White...
I’m proud to announce that today, Return Path became one of the inaugural signatories of the Tech Inclusion Pledge, a White House initiative to address the critical issue of inclusion and diversity in...
View Article[Webinar] How to Reach More Subscribers This Holiday Season
The holidays come early for marketers, so identifying a strategy now can set the stage for a successful season. But when 21% of commercial emails never reach the inbox, what can you do today to ensure...
View ArticleReturn Path in the Windy City
E-Commerce is evolving faster than ever. Blink, and you’ll miss the next big thing! That is why Return Path is headed to Chicago for the Internet Retailer Conference & Exhibition (IRCE) where the...
View ArticleWebinar: Why Should Marketers Fight Email Fraud?
It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing...
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